Sunday, October 09, 2005

pre medical schools

claims the product works by a secret formula. (Legitimate scientists
share their knowledge so their peers can review their data.)
publicity only in the back pages of magazines, over the phone, by
direct mail, in newspaper ads in the format of news stories, or 30-
minute commercials in talk show format. (Results of studies on bona
fide treatments are generally reported first in medical journals.)
claims the product is an amazing or miraculous breakthrough. (Real
medical breakthroughs are few and far between, and when they
happen, they're not touted as "amazing" or "miraculous" by any
responsible scientist or journalist.)

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